By its nature, the NFL is a great place for sharps to generate value. You see, in NFL games, an upset is always possible. While in the NBA the favorite wins most of the time, the NFL is different in this respect. A good sports bettor and handicapper will find a lot of hidden value in NFL games. People love favorites, so the vast majority of squares will always bet on favorites even when they go up against strong home underdogs.

Home underdogs are truly underrated in the NFL. Statistically speaking however, they are pretty strong SU, not to mention ATS.

The value in these games will be induced by the masses betting the favorite. The bookmaker will be forced to move his lines under their pressure, thus leaving uncovered value on the other side.

Another way to exploit hidden value in NFL games is to go for unpopular matches. The bookmaker will focus on the games where the most money changes hands, and those will be the popular match-ups. Games that very pew people bet on, won’t be as thoroughly handicapped and will probably have hidden value in them.

One thing is certain about NFL betting: There is no value where the masses are. You need to find some sort of an edge that escapes the attention of the majority of bettors.